Who are Brazilian straightening treatments designed for?

The perfect alternative to the ultra-straight Japanese straightening treatment, Brazilian straightening relaxes curls and unwanted frizz for flexible, healthy hair.
 
The Brazilian straightening treatment is suitable for all hair types. "It can be used on all hair types, but the Brazilian straightening treatment is particularly great for frizzy or curly hair. For a perfect result, hair should be naturally fairly flexible."
 
Some people, however, should steer clear of these sorts of treatments. "People with fragile hair should avoid it. As should people with highlights – you don't want to run the risk of your colour turning. Especially if you have really light, blond hair. Your colour can go yellow with the heat and it's really difficult to get it back to your normal colour afterwards. Always have your Brazilian straightening treatment done by experts, don't go just anywhere.
 
This straightening technique is particularly good if you're fed up of straightening your hair every day. "Brazilian straightening treatments last a few months. This is the best option around for long-lasting flexible hair."
 
Our tip: To get the most out of your Brazilian straightening treatment, use sulphate-free products and shampoos. Sulphate attacks the keratin in your hair, which your hair needs to stay protected!
 
© Pixelformula/Céline prêt-à-Porter show, Spring-Summer 2013 © Jean Louis David