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Take Me to New York Discover the looks from Jean Louis David’s Autumn Winter 2021 collection
Autumn Winter 2021 Collection Ultra graphic braids everywhere
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Volume, at the heart of all hairstyles for the Fall/Winter season

Farewell to sad hair and hairstyles that fall flat, for his Autumn/Winter 2021 collection, Jean Louis David has decided to go for volume! Whether your hair is short or long, straight or wavy, this...

Ultra-smooth lengths, JLD's must-have of the season!

This season, ultra-smooth lengths are seriously trendy, we've seen them on the runways and they are at the heart of the Autumn/Winter 2021 "Take me to New York" collection by Jean Louis David. You...

The Sunlight, the bright ally of the Fall/Winter season
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The Sunlight, the bright ally of the Fall/Winter season

With fall coming, you can feel the desire to bring a little light to your hair. You wish you could get that summer glow and those beautiful highlights back? Then it's time to try Sunlight, the...

Looks from the "Take me to New York" collection
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Looks from the "Take me to New York" collection

For his new Fall/Winter 2021 collection, Jean Louis David has decided to take us to New York! The looks are sometimes rock, sometimes natural but always chic and trendy. Whether you are tempted by...

JLD techniques for maximum shine
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JLD techniques for maximum shine

Your hair looks dull and you'd love to see it all shiny? Well then rejoice because Jean Louis David offers exclusive techniques to bring maximum light and shine to your hair! Enhance the shine of...

Ultra graphic braids in the spotlight for Fall/Winter 2021
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Ultra graphic braids in the spotlight for Fall/Winter 2021

What if, this season, you adopted for one evening (or more) a casual and ultra trendy look? For his Fall/Winter 2020/2021 "Take me to New York" collection, Jean Louis David has decided to focus on...

Focus on JLD's new Shiny Waves technique
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Focus on JLD's new Shiny Waves technique

Who hasn't already dreamt of keeping their beautiful summer waves all year round, the ones that make you look like a Californian surfer? Jean Louis David has decided to turn this dream into reality...

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Streetstyle: should you dare to try the bowl cut?
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Hair colors of the "Take me to New York" collection
Hair colors of the "Take me to New York" collection

New season often makes you want to change your hair and daring a new hair color is at the top of your list. You feel ready to take the plunge but don't know which color to choose yet? Discover the three coloring techniques of the Jean Louis David Autumn/Winter 2021 collection called "Take me to New York" and choose your favorite!Gloss, for maximum shineIn the fall, hair can quickly become dull, so why not give it a little boost with a semi-temporary tone-on-tone color? For sheer, ultra-shiny hair, try the exclusive Jean Louis David Gloss technique! Like a top coat, Gloss deposits a shiny film on the hair fiber. Suitable for all colors and all hair types, Gloss is used to darken a color but never to lighten it. However, it is possible to use this technique in addition to a color to personalize it or as a patina.How to take care of your Gloss?The Gloss technique being very subtle, it will fade over time without leaving any demarcation. But to benefit from the brightness at its maximum, bet on the Go Color products by Jean Louis David!Contrast, to highlight blond hairRather adapted to light to medium bases, the Contrast technique allows to add depth and light to the hair. In order to obtain a very natural result, the roots remain dark and the lengths and ends are gradually lightened with the help of a veil application. This means no demarcation and your hair will look like a pretty, luminous, blonde just like when you're back from holidays!How to take care of your Contrast?You have decided to boost your blonde hair with a Contrast? Then here's everything you need to know to take good care of your ultra-bright hair. First of all, know that you won't need to go to your hairdresser for a touch-up more than every 8 to 10 weeks, as the Contrast technique doesn't create any unwanted root effect. Then, remember to use the right care products for your beloved blonde hair, such as Jean Louis David Go Blondie Shampoo.The Sunlight, a bit of sunshine in brown hairWhile Contrast is dedicated to fair hair, Sunlight is definitely for dark hair! Indeed, this exclusive Jean Louis David technique creates a light and shade effect in dark hair. Brunettes will be able to lighten their hair without damaging them, since the reflections are only applied on certain strands around the face and on the lengths, for a very natural sun-like effect.How to take care of your Sunlight?In order to keep your Sunlight at its best, go to your hairdresser to reboost your highlights every 6 weeks or so. Lightening can be touched up every 3 to 4 months. As for the daily maintenance of your Sunlight, simply adopt products dedicated to colored hair such as those from the Go Color line.

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