My Jean Louis David stylist and I have a special kind of relationship. I make regular appointments to keep my hair in check and in good condition and he knows my hair as if it were his own! So, when I started noticing that my hair was becoming thick, bulky and too curly, he naturally recommended a keratin straightening treatment.
 
The Jean Louis David keratin straightening treatment keeps hair smooth and straight for up to 4 whole months. The idea of not having to laboriously straighten my hair every morning had me sold in a second! But, another advantage was the promise of manageable, voluminous hair that wouldn’t feel flat and lifeless. I jumped at the chance to have soft, smooth hair that would be straight every time I woke up in the morning!
 
No further convincing needed, I made an appointment ASAP. The treatment takes about 4 hours to take effect. Each strand is covered carefully to ensure not a hair is missed. 1 month later, and I can reveal that the effect is certainly long lasting. My bulky hair has been almost halved and is now much easier to manage without being flat. Thanks to the keratin treatment, I no longer need to straighten my hair every day. I’ve actually unplugged my straighteners as I no longer use them! To keep my hair in good condition, my stylist recommended I use the Keratin Therapy range at home to protect my hair and keep it hydrated.
 
© Pixelformula /Agnès B. prêt-à-porter runway, Spring-summer 2014 © Jean Louis David