For a sleek and straight style that lasts, look no further than Japanese straightening! The aim? To transform unpredictable curls or unruly volume into easy-to-manage, straight hair that lasts.
The Japanese straightening method. Hair is straightened section by section using thin pieces for a perfectly straight result, starting at the nape of the neck and working forwards horizontally. This is a very thorough process which takes around 4-5 hours at the salon.
Why do we love it? After a decade of layered, mid-length to short bobs, us ladies are finally letting our hair grow again! But a long cut full of body requires work. Japanese straightening is perfect to help save that one thing us vogue vixens never have enough of: time! Wake up in the morning with already straightened hair that can be styled in no time.
At home. To help you achieve this effect without having to spend all day at the salon, Jean Louis David offers you an innovative kit which takes its inspiration from this method. In just 40 minutes using 3 products, this kit will give you curls which stay straight for up to 6 weeks, even after washing!
Get the most out your Japanese straightening treatment. Always use sulphate-free shampoo to avoid aggravating your hair and to make sure the treatment lasts as long as possible!