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From a trainee to a franchise manager, Majorie Mathias couldn't have found a better brand than Jean Louis David to consolidate her expertise and to meet the needs of her clients
From a trainee to a franchise manager, Majorie Mathias couldn't have found a better brand than Jean Louis David to consolidate her expertise and to meet the needs of her clients
From a trainee to a franchise manager, Majorie Mathias couldn't have found a better brand than Jean Louis David to consolidate her expertise and to meet the needs of her clients
Experts

'I chose Jean Louis David for its energy and modernity' Marjorie Mathias

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Trained by Jean Louis David, Marjorie Mathias continued to build her experience at another brand before becoming franchised. Loyal to the brand for over a decade with a salon in Chaumont (52), she has just opened a second one in Langres (52). We interviewed this expert who answered all of our questions!

Why did you choose Jean Louis David over any other franchise?

Marjorie. Because of its energy and modernity! I know the brand well, as I did my training there, and after 5 years elsewhere, I wanted to come back to Jean Louis David! I love its young dynamic style and I can relate to the looks in the collections. I particularly love the energy of the brand and the teams surrounding the franchises.

What benefits does Jean Louis David give the client?

Marjorie. There are several. The exclusive colouring techniques (I'm thinking of the Contrast treatment in particular, the 2-in-1 and the Sunlight treatment) and from a technical point of view, in terms of haircuts, using clippers [women's haircut created with clippers, the advantages] of course.

Are there any hair disasters which are more difficult to recover than others?

Marjorie. Of course! When you have a colour gone wrong [what to do when your hair colour goes wrong], we can try to find another way to counteract the problem: by making the hair darker, lightening it or finding an in-between shade to satisfy the client's needs. The worse case scenario is trying to salvage a haircut mishap. If the fringe is too short or the nape has been shaved, there's only one solution: to wait until the hair grows back.

What do you think about 'layering' treatments?

Marjorie. It is better to buy targeted quality treatments. You cannot compare a widely distributed product with a treatment sold in a salon: the quality is different and the amount you have to apply is minimum. Furthermore, having beautiful hair isn't about applying excessive amounts of product. On the contrary, you risk damaging the hair, weighing it down and making it hard to tame to get beautiful volume [give volume to my lifeless hair]. It is all about the quality of the product, how it is applied and rinsed out that matters.

Your tip for adding volume to flat hair?

Marjorie. Start by choosing the right haircut! Going for a haircut that adds volume [maximum volume haircuts] using layers is imperative. In general, the person who has hair lacking in volume, whether it be fine or thick, shouldn't have a block colour as this makes the hair look flat on top. However, if you add contrast, the varying shades create a voluminous effect. In terms of treatments, you should use lightweight formulae, specifically for fine hair, and avoid overly hydrating your locks (at risk of weighing them down). I would always advise you to emulsify the product when shampooing and to rinse it thoroughly. Afterwards, you shouldn't leave your hair to dry naturally, but use a spray or a mousse to shape the hair and to reduce the amount of work you have to do when styling.

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