Following the warm, golden shades of summer, it’s time to celebrate the arrival of the new Autumn/Winter season in style with cooler colours. The tones are fresher but just as trendy! At Jean Louis David we call it Arctic Light. Read on to find out all about this new colouring technique.
 
Arctic Light, an exclusive technique from Jean Louis David. Your salon has just launched a new colouring technique, once again demonstrating its expertise and experience. The aim is to achieve a cool yet radiant colour. A popular trend since last season, with ultra-cold, sometimes even white, blonde tones being spotted in the streets and all over the catwalks. But fear not, this colouring technique will not leave you looking 30 years older!
 
The principle of the Arctic Light technique. The colour is applied with a brush using a tone-on-tone technique. This technique produces a very natural effect and a stylish progression of light throughout the lengths. The colour is made-to-measure to avoid that even, one-fits-all effect! Once the colour has been applied, your stylist accentuates the effect by gently kneading the mid-lengths and ends to intensify the lightening effect.
 
Who for? This technique suits all colour bases! It’s not just blondes who can enjoy this exclusive Jean Louis David service. Brunettes and darker bases can try it as well. Unlike blondes, for whom the result is icy, cold and almost white, the result on darker tones tends to be icy shades and cold, or even pearly, chestnut browns. Try this brand new trend out on your hair now!