The Jean Louis David Rocking Light, the trend for winter 2022

To mark the brand's 60th birthday, for the new AW 21/22 collection Jean Louis David has revisited the most iconic styles of the last six decades, giving each of them a contemporary twist. It's a nod to the history of this brand that has been ahead of its time since the beginning, imposing its own unique style.

This winter, Jean Louis David invites us to travel back in time with a new collection that celebrates 60 years of style. "We decided to review the fundamentals, the codes of the brand. We reworked them to bring them up to date, because even though they're timeless, we like to evolve over the seasons," commented the brand's expert, Vanessa Giani, Head of Training at Jean Louis David. This is an Autumn/Winter collection that stands out from all others as it's a celebration of the brand's 60th anniversary. It's a proud moment for this avant-garde brand, which is also the oldest franchise in the industry.

The Jean Louis David "Rocking Light" Service, the trend for winter 2021-22

A new Jean Louis David Exclusive Service, "Rocking Light" makes a notable appearance in this new collection with its relief effects that draw inspiration from pop-rock icons. Applied with very localised touches, according to the haircut, this effect creates zones of colour of a different tone to the base colour, and it plays hide and seek with movement and light. The colour is hidden and revealed depending on its mood and your styling choices. "The professional's work will be in adapting the "Rocking Light" to different types of cuts and lengths, this needs to be in keeping with the style and personality of the woman who wears it. During the consultation, the hairstylist will determine whether the client wants a very subtle look, using just one tone away from the base colour, to create a light relief within the hair, or if the client wants a much more striking effect with highly contrasting tones like we see a lot of on social media, sometimes with yellow, blue or platinum. The idea is to stand out, to have an unusual look, and above all to make an impression. Jean Louis David style is all about standing out from the crowd and doing something unique!".

The Jean Louis David look

Even today, the Jean Louis David look is inimitable, and women styled by Jean Louis David are always distinctive. For Autumn/Winter 2021-2022, the style continues to reflect the cosmopolitan women of Paris, the capital of fashion, where everything began for the brand, 60 years ago. "We have always focused on the woman more than the hair and that's what we see in this collection – it really puts the woman at the centre. We have taken hairstyles from different decades and revisited them with attitude, because Jean Louis David style is androgynous, sexy, sophisticated and sometimes a little provocative," concludes Vanessa Giani.