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Styles and trends

Streetstyle: get the perfect ash-blonde shade for autumn

With summer finally over, women tend to go a couple of shades darker for winter. For blondes, that means going from a honey-blonde shade to more of an ash-toned color, which is on-trend this season. Our streetstyle wearer today shows us how it’s done.
 
Her hairstyle. Mid-length hair styled into a loose wavy look with beautiful ash-blonde lowlights. Although this color has been created in the salon, the shades are so natural and look effortless thanks to the cooler base tones. Her style reminds us of a 70s look. Here, although she doesn’t have platinum blonde locks, her color softens her features whilst the cut is delicately shaped to her face. Head to your Jean Louis David salon and ask a professional to take care of your color transformation. After your salon appointment, look after your new blonde hue with the Colour Therapy collection. There’s no better way to hydrate your hair and keep your color looking vibrant.
 
Her look. Our streetstyle pick today has gone for a distinctly 70s look. A blue leather skirt, complete with fringing detail, is perfectly offset with a printed slogan T-shirt. Sky blue heels tone beautifully with her skirt. As for accessories, a slim-line, white clutch bag with matching strap hangs gracefully from her arm. The final touch? A neon-yellow camera adds a pop of color.
 
Tip of the day. Ash blonde is the perfect option for women with a light base color, as it’s easier for the darker shade to take hold. Darker shades can find it much more difficult to change color as the existing pigments are stronger. In this case, the salon is the only place you can successfully create your desired color.
 
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