To transform your untameable hair or put an end to frizz, here’s a natural, long-lasting solution: Brazilian hair straightening. This treatment will leave your hair soft and easy to style. A fantastic alternative to the ultra-straight thermal reconditioning treatment.
 
How Brazilian hair straightening works. This gorgeous method is entirely natural and uses keratin, a protein which is already contained in your hair. Keratin represents 95% of your hair’s structure and ensures it stays shiny and healthy. Brazilian hair straightening, suitable for damaged, coloured, highlighted and frizzy hair, restores your hair’s lost keratin. Your hair is visibly repaired, softer and relaxed right from the word go.
 
Why do we love it ? Firstly because it’s completely natural, but also because it leaves your hair feeling so soft. This method is perfect for women who aren’t after super-straight hair. It relaxes the most rebellious curls and stubborn frizz to give you soft and restored hair (all thanks to the keratin!)
 
At home. In the salon, this treatment will take 2 to 4 hours and cost between 200 and 600 euros depending on how long your hair is. However, get yourself a Brazilian hair straightening kit for around 10 euros and in 20 minutes you can achieve the same result. The only difference: the hold. 3 weeks rather than 2 to 4 months in the salon. However, as the method is natural, you can repeat it as many times as you like without damaging your hair.
 
Look after your Brazilian straight hair. Opt for sulphate-free shampoo and conditioner to avoid aggravating your hair and destroying its essential keratin!