Find out what our pro has to say on choosing the right straightening treatment. Your aim? Get super-sleek lengths whilst preserving your hair’s vitality.
 
Most straightening treatments are effective when performed correctly. ‘Your stylist’s technique and products used will play a big role in this as well as taking your natural hair type into account whether you have wavy, curly or frizzy locks. The curlier your hair, the smaller the sections your stylist should be working with. Your treatment will therefore take a touch longer to get your desired result’.
 
Nevertheless, the end result will vary according to the technique used. ‘Straighteners are perfect if you want an all-over sleek look. Steam Pod, a straightener using steamed heat available in Jean Louis David salons, is ideal if you need straight hair fast. As for your standard blow-dry performed with a hairdryer and brush, this will create straight locks that have more volume and body’.
 
Finally, there are some permanent treatments available. ‘These are more suited if you want a long-lasting straightening effect. Chemical products are used to modify the hair fibers and relax them. Opt for the Relax treatment if your hair is curly and you want to retain volume, or why not give the Brazilian or Japanese treatments a go?’
 
Our advice. After you’ve achieved your desired look, take extra care of your new straight style with hydrating and nourishing products. Because your hair is now more sensitive, it will need looking after daily. If you opted for a Brazilian straightening treatment, make sure you choose products that compliment your treatment, such as sulphate-free shampoos that are rich in keratin which will prolong the straightened effect.
 
©PixelFormula, Boss Women prêt-à-porter runway, Spring-Summer 2015