Jean Louis David is one of the flagship brands of the hairdressing world. We have retraced its beginnings and its evolution for you to explain the reasons behind its success.
Jean Louis David is first and foremost a man who is passionate about the beauty world. At a very young age, he decided to express himself through hairstyling and was met with immediate success. In 1961, he opened his first salon on avenue de Wagram in Paris. This avenue, which is now steeped in history, was where he offered his clients new hairstyles, designed to make every single one of them look fabulous.
His masterstroke? The invention of layers in 1970, revolutionizing not only his trade but also cutting hair with clippers. With his techniques, he personalizes haircuts, adding movement and character to them. A veritable business man, he formed the Jean Louis David group in 1976 and went on to create a franchising system. In 2007, the brand was taken over by the group Provalliance. It had by then made a name for itself in the hairdressing world.
Unconventional, rock, urban, modern, provoking, trendy, sultry... so many terms which perfectly define the Jean Louis David style. This brand likes to think of itself as avant-garde: using its expertise to its advantage to constantly invent new haircuts, to perfect its coloring techniques or surprise by going against trends. Furthermore, the brand created its own products which are now available in salons.
"Being current and taking pleasure in reflecting the clientele's evolving tastes and underlying desires."
With indisputable fame, it became a real empire with over a thousand salons worldwide. The reason for such success? The teams are constantly trained in the latest techniques. Not forgetting hyper-personalization and taking care of clients during a "Collection Moment". In fact, at Jean Louis David, nothing is left to chance in continuing to ensure that you are both satisfied and taken care of over the years.