Category

Straightening

Do you have curly, frizzy or wavy locks and long for super-straight lengths? It couldn’t be simpler: a straightener is your best friend. For optimum results, your hair should be dry. Apply a heat-protective spray to cut down on styling time and eliminate frizz. Protected from your heated appliance, your hair remains shiny and in top condition.

In the spotlight

Brazilian straightening vs Japanese straightening: which one should you choose?
Hairstyle Brazilian straightening vs Japanese straightening: which one should you choose?
Are you torn between Brazilian and Japanese straightening? We took a closer look at these two techniques to help you make up your mind. Straightening treatments, frequently blow-drying, straightening… You’ve tried everything to tame your…