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SectionStraightening

Do you have curly, frizzy or wavy locks and long for super-straight lengths? It couldn't be simpler: a straightener is your best friend. For optimum results, your hair should be dry. Apply a heat-protective spray to cut down on styling time and eliminate frizz. Protected from your heated appliance, your hair remains shiny and in top condition.

News : all the news

Straightening

Brazilian straightening vs Japanese straightening: which...

Are you torn between Brazilian and Japanese straightening? We took a closer look at these two techniques to help you make up your mind. Straightening treatments, frequently blow-drying, straightening... You've tried everything to tame your unruly curls, but in vain. Now you see only one possible solution left: opting for a long-lasting...