How to deal with brittle hair

Damaged, brittle hair... You’ll often find this on shampoo bottles or hear it in adverts. But what does the term “brittle hair” mean exactly? Does it concern you and what can you do about it? Here are some answers.
 
You adore your precious hair, but you’re not always very gentle with it. Perhaps you sometimes you pull on it, brush it a little too energetically, tie it up too tightly, and it ends up being mistreated. “Hair is like a chain that shouldn’t be broken. When it’s lacking certain things, hair gets tired, worn-out and can then break. “You’ll notice it when some pieces are shorter than others. But be careful not to confuse broken hair with hair that is simply growing!
 
Brittle hair also means hair that is lacking elasticity. As it is less flexible, it often breaks more easily. There are two possible causes for this lack of flexibility. “First of all, hair might be lacking keratin. This leaves the hair dull and more fragile. At Jean Louis David we have a step-by-step treatment which includes many keratin-based products. This comprehensive treatment, which you can use at home, deeply nourishes your hair and brings back your hair’s shine.” If your hair is brittle and dry, you should be using these products once or twice a week, no more.
 
Another reason why hair might be brittle is an increase in technical and chemical treatments. “Such as permanent straightening treatments (such as Brazilian straightening or Japanese straightening) or repeated colouring. Straightening treatments, for example, change the structure of the hair, making it heavier and harder, so if the technique is badly done or hair is already fragile, it will break.” Wait for your hair’s elasticity to be restored before any chemical treatments!
 
Our tip: For strengthened hair and perfectly smooth cuticles, the 100% Repair range from Jean Louis David is a great option. It rescues sensitive, damaged hair in need of a boost. It consists of a trio of products containing vitamins A, C and E to deeply nourish your hair.