If your hair is dehydrated and dull, it’s because it’s lacking keratin. To restore shine and bounce, your hair needs a keratin boost. That’s why Jean Louis David has decided to launch a step-by-step keratin-based treatment to give your hair everything it’s missing! Explanation…
 
Keratin treatments are becoming increasingly popular. To optimise the effect of these treatments on your hair, use step-by-step treatments for customised application. ‘Keratin Therapy is a four-step programme that takes around 20 minutes, to allow the products to penetrate the hair’.
 
The first step is to use a cleansing shampoo, which is a sulphate-free shampoo that deeply cleans the hair. The scalp is massaged during the application. ‘Then, the first treatment is applied – the deep repair mask. This is the product that contains the most keratin. This is left on for 5 minutes to allow it to penetrate the hair’s inner fibre and fill in any gaps that need filling. It is then rinsed out’. Next, the second mask, intense hydration, is applied. This works on the hair’s outer fibre. It smooths the cuticles and locks the product inside the hair. This is left on for 5 minutes then rinsed thoroughly. ‘Now it’s time to style your hair! But before we do this, a dose of thermo-active treatment is applied to coat the hair. The hair is then styled with straighteners, curling tongs or a hairdryer – a heated tool that allows the keratin to set’.
 
Prolong the effects of the keratin at home using the take-home versions of these products! ‘Though they contain less keratin, they are still very effective for keeping your hair soft and shiny. There are three take-home products available with different application instructions for each hair type’. If you have thick, dry hair, three products should be used one after the other – the cleansing shampoo, the deep repair mask and the thermo-active treatment. If you have fine, fragile hair, the shampoo and the thermo-active treatment will be enough (using both masks will weigh down your hair). Finally, if you have fragile hair, but it is neither thick nor fine, use the shampoo and the mask. If your hair is undamaged, use the shampoo and the thermo-active treatment.
 
Our tip: The more often the treatment is used, the more visible the results will be. The effects of the Keratin Therapy salon treatment will outlast 3 to 4 washes. To prolong the effects at home, use products from the same treatment line. In 90% of cases, the results are visible from the first application.