Colouring can quickly lose its radiant shine…What’s to blame? External damage or repeatedly shampooing your hair. To preserve your hair’s radiance and health, discover the best regime to adopt.

What does permanent colouring consist of?

This technique is always carried out using oxidation. It aims to deeply penetrate the hair fibre to modify the pigments. Contrary to temporary colouring, it’s permanent. It is often used to radically change your hair colour or to conceal grey hair 100%. Consequently, the only way to revert to your natural colour would be to let your hair grow out.

“Seeing as it is irreversible, it is often suggested as a last resort.”

Vanessa Giani

How can I take care of my coloured hair at the salon?

Once a week, visit a Jean Louis David salon and pamper your locks with the Color Therapy regime. This complements the hair ritual you adopt at home on your own. In fact, your hairdresser will add a new product which will instantly revive the pigments. However, permanent colouring causes an unavoidable “roots effect”. You should therefore go back to the salon every 4 to 6 weeks for any touch-ups on regrowth. Like that, you will avoid any beauty faux-pas, notably if your base colour is far removed from your new colour.

And at home?

Use products from the Color Therapy range. For maximum effectiveness, adopt the entire regime. To do that, wash your hair two to three times a week with Intense Color Shampoo. Once a week, let the Deep Color Mask sink into damp hair for a few minutes before rinsing thoroughly. Finally, each time before styling your hair, apply a small amount of Leave-In Ultimate Color Treatment. It’s the secret to having a colour which shines with vitality and keeps the same intensity for weeks.