Hair evolution: glamorous hairstyles from the 1940s

When the Second World War impacted on women’s new working lives, hairstyles fluctuated between practicality and glamour to adapt to their needs and desire for independence, showcasing modern women who were not afraid to rock the pin-up style!

Victory Rolls: a cult hairstyle

In a time when the rolled fringe reigned supreme with every lady rocking this look, one variation went down in history: Victory Rolls. Two sections of hair, rolled and pinned up to form rolls on top of the head, framed the face, putting a twist on loose locks and chignons. Worn as a sign of support for the allied troops, these rolls had a shape inspired by a manoeuvre fighter pilots used during combat. They took the name of ‘Victory rolls’ towards the end of the war.

The pin-up turban

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