Ash blond: how do I maintain my color?

For several seasons, ash blond has been very much on trend. Are you someone who has fallen in love with this color? If so, focus on the treatments you can adopt to show off both radiant tones and hair which is full of vitality!

Which hair regime should I adopt?

Once colored, your hair above all becomes sensitive! You must be wary of this when maintaining it. Consequently, use products from the Color Therapy range. Their promise? They prolong your hair’s shine whilst preserving its vitality. Two to three times a week, wash your hair with Color Intense shampoo. Finally, once a week, let the Deep Color mask sink into damp hair for a few minutes, before rinsing thoroughly.

Moreover, yellowing is a common enemy of all blonds! To prevent getting these highlights which tarnish your color, wash your hair once a month with Silver Therapy shampoo. This treatment has been specifically designed to neutralize your hair’s yellow pigments and boost its shine. Furthermore, it intensifies your ash blond color by enhancing its silvery tones.

Watch out in summer!

It’s the season where your blond hair is really put to the test. On vacation, always consider protecting your hair from the sand, chlorine or UV rays…The ideal treatment? Multi-Purpose Leave-In Gel from the Sun Therapy range. Apply it to your hair when exposed to the sun but also following a swim. It acts like a shield against damage and will allow you to show off your radiant blond hair for weeks.

For the rest of the year, your ash blond color doesn’t need much upkeep. Continue with your hair regime specialized for colored hair. Finally, visit your hair salon every three months for any touch-ups as your hair regrows.

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The expert Jean Louis David

Vanessa Giani

Head of training in Paris

Vanessa Giani