Video: behind the scenes at the Urban Games collection photo shoot

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Dive into the heart of the Jean Louis David Spring-Summer 2016 collection by going behind the scenes at the photo shoot!

Sport… at the heart of the new Jean Louis David collection

This season is a real adrenaline rush! Everything possible has been done to make you feel in the Olympic spirit. Hurry and discover this sporty, sexy rock world which is also inspired by the recent Spring-Summer 2016 Fashion Weeks . For the Spring-Summer 2016 season, urban style is more on trend than ever! Not forgetting the 80s inspiration, which adds boldness and a dynamic colourful feel to the collection.

Why a sports theme for the Urban Games collection?

Sport is a social phenomenon which allows people to be united and for them to feel good about themselves. Therefore we wanted to use this positive image which is appropriate for everyone. Furthermore, Jean Louis David shares the same values as sport: performance, excelling yourself, having a good lifestyle and even a cool attitude!

Influences for the haircuts and colouring techniques from the new collection

This season, the models are athletic and all have dynamic and modern haircuts which are at the heart of the collection . The lines are structured, graphic and full. A maximum amount of hair is preserved to give you the possibility of varying hairstyles and expressing your own style. As for the new hair colouring techniques available , they are full of relief and depth. Ultimate shine is also a must for revealing the most beautiful aspects of your hair.


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