The noughties: when JLD helped women create a whole range of daring looks

Following on from the out-there hairstyles of the nineties, women from the noughties decided to rock all colours (and lengths!). However, to satisfy their desire for increasingly surprising looks, Jean Louis David reinvented its rock style with a punk edge. Read on for a closer look at this major style shift.

Hairstyles got even more rebellious...

Now that women had taken control of their looks, they were no longer happy simply following trends: instead they were trend-setters. They wanted short haircuts, varying lengths and hairstyles full of movement, giving them more freedom to create an array of styles as a kind of emancipation from staid pinned-back styles. So their hairdressers offered them innovative cuts and daring styles. Through various looks and collections, Jean Louis David created numerous options in terms of layers, revisited the traditional bob using the balayage technique and popularised the de-styled look. Women were inspired by Victoria Beckham's A-line bob, were envious of Rihanna's half-shaved head and copied Madonna's glamorous retro style. They got very unstructured cuts at the salon, giving them the opportunity to showcase tousled locks as well as sexy curls. To get even more stylish looks, women of the noughties could count on styling products, frequently using gel or wax to fix extreme movement with the hair stuck up on end. Thus, they would adopt a punk rock style similar to the famous singers of the decade, such as Pink or the lead singer of the group Tokio Hotel.

...and colouring got creative

From raven black hair dye rocked by Amy Lee, singer of the group Evanescence, to the peroxide blonde of starlets like Britney Spears, women dared to try all kinds of bold hair colours. It is hardly surprising that back then red hair made a huge comeback. Beautifully exemplified by Dana Scully from the TV series X-files, this flamboyant colour was rocked by girl band members who even went for bright red tones. As rebellious hairstyles peaked, the noughties also saw the appearance of ultra-colourful locks  – Pink like Avril Lavigne, purple like Gwen Stefani or black on blonde like Christina Aguilera. Nothing was off-limits, so Jean Louis David followed suit but put a more couture twist on it.