The purpose of a perm is to create well-defined curls or add long-lasting movement to the mid-lengths and ends. The perm is very effective, even though it seems to be losing popularity. If you’re a woman who swears by the perm, follow our advice…
The success of the perm reached its peak in the 80s! Though it was easy to do and very trendy, it eventually started to fall out of favour. ‘In the middle of the 90s, straight hair started to take over, as did more natural styles. The perm is long-lasting, maybe a bit too long-lasting. Many of our clients wanted to change their hair regularly’!
But that doesn’t mean the perm has disappeared completely. It’s all about doing things in small doses. Avoid going too over the top with ultra-corkscrew curls. Instead, stick to rounded movement for wavy styles.
A perm lasts for two to three months. It’s all relative of course, but during this time it is best to not to colour your hair in order to avoid damage. ‘A perm will have no negative impact on healthy, natural hair. But you must make sure you use the right products – in this case, shampoos and masks for curly hair, so that the rounded effect lasts as long as possible’. Also avoid pulling on your hair. And try not to straighten it, as this will relax the waves.
Our tip: Do not wash your hair within the first 24 hours of leaving the salon. Otherwise, your perm will drop straight away. Dampen it if necessary, but steer clear of shampoos, masks and blow-drying.