

Vous allez être redirigé vers la page carrière du groupe Provalliance, auquel appartient la marque Jean Louis David.
J'ai compris
Cancel
Having beautiful platinum blond hair requires above all constant upkeep, both at home and in the salon. Discover the regime to adopt to keep your hair looking radiant, shiny and in good health.
You have chosen a colour which requires professional maintenance. "If you have chosen platinum blond streaks or highlights you should go to the hairdresser roughly every 3 months. In fact, you must revive your highlights so your colour remains shiny and luminous long term. On the other hand, have you opted for a colour which requires several bleachings? Visit your hair salon every 4 to 6 weeks to carry out any touch-ups on regrowth".
"Before going for platinum blond, consider it carefully. This colour requires demanding upkeep to keep it looking attractive over time."
Maintain your hair with products from the Color Therapy range. "They are the best for boosting your colour's pigments, maintaining good hydration of the hair fibre and deeply nourishing it. Two to three times a week, wash your hair with Intense Color Shampoo . Once a week, let the Deep Color Mask soak into damp hair for a few minutes, before rinsing thoroughly with clean water. Finally, just before you style your hair, apply a small amount of Ultimate Color Leave-In Treatment for shiny hair which is full of vitality".
A small tip: keep in mind, yellowing is one of the biggest enemies of your platinum blond hair. In order to catch or neutralise undesirable pigments, wash your hair once a month with an anti-yellowing treatment such as Energy and Brightness Shampoo from the Silver Therapy range.
Platinum blond needs regular care in order to maintain its radiance right from the start. Before going for this colour, bear in mind that it requires lots of attention and the use of lots of hair...
Her hairstyle. Mid-length locks given structure thanks to a center parting. Her lengths are slightly wavy, providing her style with movement. However, it’s well and truly her color which adds...
One of the worst fears when you have blond hair is that your colour will turn yellow. But few blondes end up this colour. Instead, what really happens is it goes dull. We explain. When people...
Whether it is naturally blonde or weakened by chemical treatments, blond hair is often finer than brown hair. From treatments, hairstyles and haircuts to colouring, check out our tips on getting...
Hair colouring
Hair colouring
Hair colouring