Sapphire powder: a miracle ingredient for your hair?

Although according to Marilyn Monroe, diamonds will always be a girl’s best friend, sapphire is quickly becoming a girl’s best beauty ally, and with good reason. Now, cosmetology is drawing upon the benefits of precious stones, not least sapphire powder. We take a closer look at this new star treatment.

Following in caviar’s footsteps, it is time for a new luxury ingredient to be incorporated into various beauty products: sapphire powder. Used in skin creams and hair treatments, this product has an array of virtues, making it a beauty secret worthy of a princess!

A rejuvenating boost for your hair

Rich in iron and titanium, giving it an unusual blue colour, sapphire powder stimulates collagen production. This molecule, naturally present in the body, helps keep your hair in tip- top condition. It hydrates your locks and improves your hair’s density and softness. Products enriched with sapphire powder harness these many benefits, making for extremely effective rejuvenating treatments.

The star ingredient of the new Jean Louis David range

Rich in beneficial virtues, sapphire powder has inspired Jean Louis David to create a new range of products: Go Blondie. Specifically designed for bleached blonde locks, these products make it easier to keep your colour looking youthful and vibrant, and help strengthen the hair fibre. The result: hair that is beautifully glossy.

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