Red hair colouring: things you can do and treatments to maintain it

Have you just fallen for flaming red, copper, or ginger hair? Discover how you can enhance your hair to make it soft and shiny on a daily basis. Get a guaranteed ‘just left the salon’ look!

At home, boost your hair with a specialised regime

Wind, pollution, hard water… These external elements damage your hair and have an impact on its colour. Likewise the sun: your hair’s artificial red pigments are very sensitive. The best way to protect them? Maintain your colour, whether it be permanent or temporary, with specialised products. Packed full of active ingredients (such as antioxidants), the treatments for coloured hair form a barrier against external damage.

The must-have regime? The Color Therapy range enriched with the Color Stay Complex: a new formula which fixes the colour onto the hair fibre. With this regime, you will maximise your highlights with excellent hydration. As every hair type has specific needs, feel free to seek advice from your hairdresser to know if you need to use 1, 2, or 3 products from the range.

Start by using Intense Color shampoo, which you should use 2 to 3 times a week. It prolongs your colour and boosts your hair’s shine. Complete the regime with the Deep Color Mask (once a week). When left to sink into damp hair for a few minutes, it hydrates the hair and fixes pigments. Wait for 3 minutes, emulsifying it from time to time, then rinse thoroughly. Before styling, always add a small amount of Ultimate Color Leave-In Treatment milk: it facilitates detangling and helps to boost your hair. All with a leave-in treatment.

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