For the Double Me collection, Jean Louis David has gone back to basics! The brand is revisiting classic cuts and enhancing natural colours with colouring treatments to showcase the power of beautiful locks. Not ever forgetting to reveal their multi-faceted nature through various styling techniques.
Inspired by a boldly chic black and white theme with minimalistic striking contrasts, the brand is fully embracing women's freedom through the duality of the various looks created this season. Stylish yet rebellious, women are rocking part-angel, part-devilish looks. They are either breaking away from their femininity or ramping it up, allowing it to radiate from their locks of all different lengths: alluring red long locks, grunge layers lightened by an intense blonde or an asymmetric bob with an enigmatic brown colour for an androgynous look. These bold haircuts are full and sultry or ultra-layered and highly on trend to enhance the wearer's facial features to perfection.
Defying convention, women are daring to be themselves from their roots down to their tips, even right down to the colouring treatments which reinforce the hair's intensity and shine. As rebellious as their vibrant red locks, as intense as their light-catching blonde hues and as mysterious as their iced brown hair, women are taking no prisoners when it comes to their style with daring and nonchalant blow-dry styling, rock chick straightened locks and ultra-feminine curls. On occasion, they are even rocking a double-sided up-do, either revealing or concealing its secretly elaborate style with a double plaits and ponytail combo.
As for men, in urban adventurer mode they are playing with their styling techniques like chameleons do with their skin colour. They are adapting flagship styles from previous decades to suit them, bringing them up to date with a retro rock style and fringed layers for an ultra-70s look, which can be transformed into a James Dean quiff in the blink of an eye. This creates neither a good nor bad boy look, but a combination of the two!